Increased data accessibility (surface data where people need it when they need it).Regardless of what data the product visualizes / crunches / puts to work, there are specific outcomes it should deliver: Data product is a useful idea, but to make it really create value, we have to get into the specifics….” The truth is, many things can be considered a data product, from a Looker dashboard or Tableau report, to an A/B testing platform or even a multi-layered data platform.Įric Weber, the Head of Data Experimentation at Yelp, suggests, “talking about data products in a generic way can produce generic results. Of course, you can’t have a data product manager without a data product–or several for that matter.īut defining a data product is surprisingly difficult. How can we make data useful to more people at the company, faster?.Is this data compliant and/or actionable?.Is there a way to make it easier to work with/access this data?.But nobody was in charge of developing data solutions to make analytics operational, scalable, and accessible.Īs a result, the product data manager role was created to answer questions like: There were regulations, guidelines, and restrictions for how this data could be used and by whom. Internal and external data was flowing in and out of the company. ![]() Teams across the organization were working with data, and lots of it, at scale.ĭata was powering their product roadmap, fueling executive-level decision making, and informing their paid marketing campaigns. In the early 2000s, companies like LinkedIn, Netflix, and Uber had a problem. What is a data product manager? How did the role evolve? Data product manager vs data scientist and.Data product manager vs product manager.What background do product managers need? Who do they report to?.What does a data product manager do? What skills do they need?.What is a data product manager? How did the role evolve?.“For me, it is a critical component as I tend to focus on data product managers who can create a story, engage with our internal customers or even our product team.” I like them to actually create the vision and then drive the engineers to that vision,” said Wendy during a recent conversation. “From my perspective, a data product manager is actually one of the first roles I would hire for. A good product needs a good product manager. It’s an essential role according to Wendy Turner-Williams, the Chief Data Officer at Tableau. They drive the prioritization of projects and overall vision to develop an organization’s internal capacity to effectively operationalize data. These data product managers are responsible for identifying gaps in their internal user’s data experience and bridging them by working with the data and analytics team. The search volume for data project manager has increased over the last 10 years according to Google Trends data. ![]() ![]() Increasingly, we are seeing data departments modernize their team structure with data product managers at the helm of such projects. This includes migrating to Snowflake, integrating with Databricks, moving towards a data mesh, or generally investing in their data stack. The companies we talk to are diligently building their data product or platform.
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